Grow Your Studio, part 1 — In Touch with Community

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It’s important for any business to keep in touch with its community, which includes all its current and potential customers.  Your community may be your neighborhood, or your metropolitan area, or your online community, or any of the above. We’re going to look at ways to keep in touch.  Speaking of which, this blog is… Read more »

studio-wide events, a win-win

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Think about distinguishing your studio from others by providing services that individual teachers can’t offer by themselves.  Even if your teachers are basically renting teaching space from you, everyone can benefit from a few coordinated events. Such events can help make students feel that they are part of something bigger than just taking lessons from… Read more »

Four ‘Asks’ To Grow Your Studio

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Now is the time to take active steps to add students for your teachers. Acting now gives you time to implement solutions based on what responses you get to ‘The Four Asks.‘ What are these mysterious questions? 1. Ask teachers if they want more students. It’s possible your teachers would like to expand the number… Read more »

Turn Summer Down Time Into “Up Time”

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As we know well, the transition to summer often interrupts the flow of our studio. There are issues around student/family vacation schedules, vacations for staff. There’s even that ‘lack of dedication’ from students and others that’s common when warm whether and outdoor activities sing their siren song. After a year of hard work, it’s certainly… Read more »

jumpstart your studio this spring

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As a studio owner, it pays to be “mindful of your business investment.” As a teacher & business owner, I always knew when spring arrived; it seemed students, well, were a tiny bit less interested in practicing and more involved in finding things to do outdoors. How can you help teachers manage this issue? Missed… Read more »

Springtime is Recital Time!

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Spring Means Performances Giving your students the opportunity to perform is a great way to highlight progress, in addition to getting parents and others out to see what is happening at your studio. This article will touch on ways you might organize the recital as an opportunity to promote your studio, and to encourage and… Read more »

Part 2 Marketing: Utilizing Community

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We all know the feeling we get from being a part of something great. It can be as simple as participating in a club or working together with a group of people for a common cause. This leads me into the next marketing strategy that Curves Founder and CEO, Gary Heavin shared with me, Utilizing… Read more »

Shakespeare And Your Studio: Advertising

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To do or not to do. Is that a question? Advertising is critical for many businesses, but spending precious dollars on ads that don’t work is a waste. What are the best ways to target your audience? This post addresses common ideas, but your own experience may guide you in other directions. Consider this a… Read more »

Marketing Strategy #1

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In the next month or so I would like to discuss in depth the marketing strategies shared with me from Gary Heavin founder and CEO of Curves for Women.  Some may ask, “How can you relate a music studio to a fitness franchise?”  This answer is simple as there are many similarities between the two. … Read more »

Make Holidays Work For You

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It’s not unusual for the holidays to be a “down time” for studios. Here are some ideas that might turn these otherwise quiet days into positive energy and help build your business. Consider this blog posting “timely,” since the the holiday break for schools is rapidly approaching. There may be an opportunity to implement some… Read more »