Fall Incentives to Motivate Students.

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With a new school year in full swing, fall is a great time to motivate students and build strong practice habits. Many students are new and are highly motivated and looking for guidance. Returning students might feel renewed to do better than last year, perhaps re-energized after a summer off. Capitalize on this “new year”… Read more »

Maintaining a Positive Studio Atmosphere.

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One of the things that I think is so important as a music teacher, is to understand the end goal of the majority of our students. Most parents don’t enroll their students in lessons because they think they have the next Mozart on their hands (though you may end up having a few concert pianists… Read more »

Create Buzz With Biz Cards

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The only money I spend on marketing my studio each year is for new business cards. For less than $50, I can spread the word about my services far and wide, and also allow others to easily do the same. I have found business cards to be way more effective than print ads, online ads,… Read more »

Active in the Community

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By Kate Powell As musicians and artists, it is important to be philanthropically involved in our immediate community (or global community) and use either our talents or other resources to help those less fortunate around us. Art is a soul language and it is fitting that those who practice it will invest in the “soul… Read more »

What Should I Put on My Studio’s Facebook Page?

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Does your studio have a Facebook page? It seems as though nearly every business these days has one. When I am checking out different businesses — whether it’s a summer camp I want to enroll my daughter in or a new coffee shop in town — I often check out the business’ Facebook page. Checking… Read more »

Reaching a New Demographic

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Since the very beginning, my studio’s target population has been school-aged children and teens. We offer voice, piano, and guitar lessons as well as music therapy, and have been very fortunate to fill every available time slot and maintain a sizable waiting list. But as I’ve mentioned before, I always like to set challenges for… Read more »

Summertime Advertising

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You’ve finished your last lessons of the school year, thrown together a final recital and are ready to take a breather from all things studio-related. Rest and rejuvenation are important for studio owners, but don’t put your studio work on the shelf for too long — summer is a great time for advertisement and provides… Read more »

Planning a Summer Camp Part 2: Putting Together a Plan

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This year I will be offering my third summer camp at my studio. The past two years, my camps have been small. I’ve only opened camp up to current students already taking from my studio — more as an encouragement to keep them learning during the summer months. I would see six students at a… Read more »

Marketing Tool Review: Mail Chimp

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  I have been meaning to start a newsletter for my studio, because it’s a great way to stay connected and give information. Also- it makes you look extra professional. I sampled a few programs, including some paid ones, but I ended up going with Mail Chimp. Mail Chimp is free if you send less… Read more »

Planning a Summer Camp Part 1: A Round-Up of Resources

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I know it’s only March, but I like to take advantage of the time off during spring break to begin planning my studio summer camp so that I can begin advertising in April. (And I can’t exactly advertise unless I know what it IS that I’m advertising.) In years past, I’ve offered camps where I… Read more »