Summertime Advertising

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You’ve finished your last lessons of the school year, thrown together a final recital and are ready to take a breather from all things studio-related. Rest and rejuvenation are important for studio owners, but don’t put your studio work on the shelf for too long — summer is a great time for advertisement and provides… Read more »

Planning a Summer Camp Part 2: Putting Together a Plan

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This year I will be offering my third summer camp at my studio. The past two years, my camps have been small. I’ve only opened camp up to current students already taking from my studio — more as an encouragement to keep them learning during the summer months. I would see six students at a… Read more »

Marketing Tool Review: Mail Chimp

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  I have been meaning to start a newsletter for my studio, because it’s a great way to stay connected and give information. Also- it makes you look extra professional. I sampled a few programs, including some paid ones, but I ended up going with Mail Chimp. Mail Chimp is free if you send less… Read more »

Planning a Summer Camp Part 1: A Round-Up of Resources

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I know it’s only March, but I like to take advantage of the time off during spring break to begin planning my studio summer camp so that I can begin advertising in April. (And I can’t exactly advertise unless I know what it IS that I’m advertising.) In years past, I’ve offered camps where I… Read more »

Getting Through the Winter Lull

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Is it just me, or do students seriously start lacking some motivation during the winter months? The “newness” of the year has worn off, holiday recitals are behind them, and the end-of-the-year spring recital is too far in the distance to really care much. It’s frustrating for teachers. So how do we as studio owners… Read more »

Studio Field Trip

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Have you ever done a field trip with your studio? I’m attempting one — sort of. Each year, our local symphony holds a children’s symphony — a free, interactive performance that plays lots of kid-friendly songs…and lasts under an hour. While I’m not exactly organizing and transporting the 30 students in my studio to the… Read more »

Holiday Fun At Your Studio

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December in the studio can be a stressful time for your students. They are likely busy at home, and some may have end of the semester commitments such as choir/drama performances or school finals. With so much going on, this can be a nice time to take it a bit easier on your students and… Read more »

Publicizing Your Studio at the Holidays

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This time of year is always a bit frenzied, trying to fit everything in before the winter break begins at the end of December. But despite my already busy schedule, I always make time for the plethora of publicity opportunities that come up in my community. These opportunities vary as far as the amount of… Read more »

A Recital for Charity

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This month, I did something at my studio that I’ve never done before — I used my studio to raise money for a local charity. We have a very beloved charity in our area that works with children with disabilities. Each summer, they host a camp for children undergoing cancer treatment, and invite those children… Read more »

The Power of Your Event Schedule

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When potential and current customers visit your studio website, they should be able to tell that you are an active studio with plenty of events designed to motivate and inspire. When students are working towards events, they are motivated to practice, listen and focus, making for a group that progresses well and is easier to… Read more »