Getting Through the Winter Lull

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Is it just me, or do students seriously start lacking some motivation during the winter months? The “newness” of the year has worn off, holiday recitals are behind them, and the end-of-the-year spring recital is too far in the distance to really care much. It’s frustrating for teachers. So how do we as studio owners… Read more »

Studio Field Trip

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Have you ever done a field trip with your studio? I’m attempting one — sort of. Each year, our local symphony holds a children’s symphony — a free, interactive performance that plays lots of kid-friendly songs…and lasts under an hour. While I’m not exactly organizing and transporting the 30 students in my studio to the… Read more »

Holiday Fun At Your Studio

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December in the studio can be a stressful time for your students. They are likely busy at home, and some may have end of the semester commitments such as choir/drama performances or school finals. With so much going on, this can be a nice time to take it a bit easier on your students and… Read more »

Publicizing Your Studio at the Holidays

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This time of year is always a bit frenzied, trying to fit everything in before the winter break begins at the end of December. But despite my already busy schedule, I always make time for the plethora of publicity opportunities that come up in my community. These opportunities vary as far as the amount of… Read more »

A Recital for Charity

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This month, I did something at my studio that I’ve never done before — I used my studio to raise money for a local charity. We have a very beloved charity in our area that works with children with disabilities. Each summer, they host a camp for children undergoing cancer treatment, and invite those children… Read more »

The Power of Your Event Schedule

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When potential and current customers visit your studio website, they should be able to tell that you are an active studio with plenty of events designed to motivate and inspire. When students are working towards events, they are motivated to practice, listen and focus, making for a group that progresses well and is easier to… Read more »

Swapping With Other Small Businesses

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Last spring, I was contacted by a local family photographer who was interested in setting up a little marketing trade with my studio. I had never done such a thing with another small business, so I jumped on the opportunity. The photographer’s proposal was that she would include my brochures and business cards in her… Read more »

Why Your Studio Needs a Blog

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I have been blogging for a couple years, and I really feel like this is a valuable part of your marketing plan. Blogging does a few great things for your business. It lets current students and potential students who you are. You have a chance to post updates when your studio does something great like… Read more »

Minimizing Early Dropouts

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You can pick out the family within a few minutes of conversation — the kind who tells you they’re looking to “give piano/violin/dance/etc. a try”. They don’t give the impression of being overly-committed, and within a few months — when repertoire starts to become more challenging or when the exciting “newness” wears off, the student… Read more »

Affordable Marketing in Your Community

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With families returning home from summer vacations and gearing up-for-back-to-school, it’s important that your studio’s name and information is out in the community so that you have new students enrolling this fall. Even if you don’t have a huge advertising budget, there are creative ways to become a community presence that will cost you little… Read more »