Why Your Studio Needs a Blog

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I have been blogging for a couple years, and I really feel like this is a valuable part of your marketing plan. Blogging does a few great things for your business. It lets current students and potential students who you are. You have a chance to post updates when your studio does something great like… Read more »

Minimizing Early Dropouts

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You can pick out the family within a few minutes of conversation — the kind who tells you they’re looking to “give piano/violin/dance/etc. a try”. They don’t give the impression of being overly-committed, and within a few months — when repertoire starts to become more challenging or when the exciting “newness” wears off, the student… Read more »

Affordable Marketing in Your Community

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With families returning home from summer vacations and gearing up-for-back-to-school, it’s important that your studio’s name and information is out in the community so that you have new students enrolling this fall. Even if you don’t have a huge advertising budget, there are creative ways to become a community presence that will cost you little… Read more »

Interviewing Prospective Students – Part 2

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Interviewing the Transfer Student The interview process for the transfer student provides a window of opportunity. First, to see if your studio is the right fit. Second, to assess skills and knowledge, and third, a great way to start planning curriculum if it turns out to be a good fit! I have developed a form… Read more »

Interviewing Prospective Students – Part 1

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In a recent blog, I discussed the phone interview. The next step is to meet face to face. Before I accept a student, I always meet with both parent and student in person. Whether you call it a consultation, initial mini-lesson or interview, this meeting is a crucial part of my studio procedures. It is… Read more »

100 Days of Practice

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By Patrick Fritz   Our studio is offering a challenge to our students – “100 Days of Practice in a Row Challenge.”  This means practicing “in a meaningful way” for 100 uninterrupted days with no break.  The only allowable excuses for missing a day are illness, traveling outside of the country, or family emergency. I… Read more »

How are we doing?

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How do you determine if you are meeting the needs of your customers? Periodically, I have created surveys for my students to evaluate my teaching and my studio programs. In the past, I have used the MTNA (Music Teachers National Association) assessment tools and have also developed custom surveys. I have usually handed out hard… Read more »

Host a Practice Challenge for Charity

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Last month, I signed up for a 30 day yoga challenge at my local yoga studio to raise money for a music education non-profit. The idea is I pledge to go to class every day for 30 days straight and raise at least $10 a day from sponsors.  I did the whole challenge (except for… Read more »

Letting Go of Students

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I’ve often blogged ideas and advice for growing your studio, and in the past few years I’ve managed to triple my load of piano students. You may find it odd that this spring, I’ve actually decided to let go of my private lesson students and move solely to group lesson teaching. Yup — I’m downsizing. It was a… Read more »

The Phone Interview

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Spring is here and the phone is ringing! As I respond to the many phone calls I have received about studying piano, I was inspired to do a little research on how to best handle the phone interview. Even though many of my first contacts come through email, I always make a phone call before… Read more »