Motivating Your Students by Inspiring Them

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In a recent music teachers workshop, a professor from our local university’s music department gave an excellent presentation on the topic of motivating your students. I imagine this is something every studio owner struggles with, and since students who aren’t motivated have a tendency not to progress and not to enjoy what they’re doing, this… Read more »

Building a Strong Parent-Base

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I believe that in order for my students to be successful, and in order for them to become long-term students, the most important thing I can do is have a strong and broad base of parents. The parents must be willing to invest a great deal of time into getting them to lessons and practicing… Read more »

The Elevator Conversation

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Recently I was at a doctor’s appointment and was asked what I do for a living. I told my doctor I taught piano. He was very interested and asked many questions, which is typically the response I get whenever I share about my profession. However, as I later reflected on the conversation, I thought that… Read more »

Holidays in the Studio: Christmas

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I love the holidays and the opportunities it presents for me as a studio owner. Last month, I shared some of the ways that I use Halloween in all its glory to generate some performance and marketing opportunities at my studio. With Christmas fast approaching, I’ve switched out my pumpkin and witch practicing stickers for the likes of… Read more »

Holidays in the Studio: Halloween

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The holidays are the perfect time to utilize fun and original ideas and enhance performances, lessons and even marketing. Halloween is a popular, kid-friendly holiday that lends itself to some exciting opportunities for the studio. Performances This year my collaborative fall recital with other teachers in my local association fell three days before Halloween. The students that performed from my… Read more »

Writing A Studio Policy

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Each year, I find myself re-evaluating my studio policy, tweaking it and adjusting it as a result of things that I have learned throughout the year. When younger siblings were hanging out during older siblings’ piano lessons and becoming disruptive, I added a new policy about having no siblings present during lessons. When parents were cancelling piano lessons… Read more »

How to Attract Publicity Opportunities

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Last week I received a nice surprise in my email inbox: an invitation to have my studio featured on a local news program. Of course I accepted this invitation, and the interview and filming took place this past weekend. I’m thrilled that my business is getting such nice exposure…and the price is pretty nice, too:… Read more »

Too Much of a Good Thing

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Problem This year I am celebrating 10 years of being a music studio business owner. In 2002, I opened my studio and had 17 students within the first year. I now carry a load of about 40 private students. My dilemma is that I am completely full, teaching six days per week, but just a… Read more »

Maximizing Your Studio’s Earning Potential

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One of the challenges in scheduling piano lessons is that most of my clients are school aged children.  This means that by the time a student gets out of school and over to my home studio it is typically 4:00.  Most school aged children–especially the younger ones I tend to work with–are at their best… Read more »

Business Cards are Old School…But They Work

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When I first opened my studio, I skipped many of the traditional marketing techniques — newspaper ads, direct mail, fliers around town. Instead, I turned to technology (website, Facebook and Twitter) and relied heavily on word of mouth. However, there was one old school method that I did utilize, and still swear by to this… Read more »