Innovative Advertising

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Last week I took an online training course to become a certified teacher of a new music program at my studio.  A great deal of time was spent on marketing, and teachers from all over weighed in and gave fantastic, orginal ideas that have helped them grow their studio effectively.  Here’s a few ideas I… Read more »

Marketing Your Studio in a Bad Economy

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At one of my recent teaching association meetings, we discussed how even studio owners and music teachers are feeling the affects of the bad economy.  As families tighten their belts a bit more and look for ways to lower their budget, some of their children’s extra curricular activities are seen as unnecessary luxuries.  Use some… Read more »

Summer at the Studio

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I used to panic when summer hit.  My students all assumed they had the summer off from piano lessons (as that was typical practice where I lived).  While a few students were still interested in taking lessons during the summer, the drastic drop in income always took some adjusting and required me to budget throughout… Read more »

Studio Report Time

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When I wrap up another year of lessons, I always like to send out a studio report to my current students, and post a link to it on my website and studio Facebook page for prospective students to see. I do this for many reasons. At the end of the year, some students are feeling… Read more »

Decreasing Student Turnover

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One of my goals as a piano teacher–and probably one of the goals of many teachers and studio owners out there–is to avoid student turnover.  I understand that many students who quit piano at a young age will go on to have regrets as adults for not sticking with music lessons longer, which I find… Read more »

Volunteers to Make Your Program Thrive

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I recently came upon an article entitled 10 Tips for Engaging a Volunteer Community. The article piqued my interest and led me to Jeffery Cufaude’s blog. Here is a quick summary of his work; Jeffrey Cufaude is an architect of ideas …custom-designing keynotes, workshops, and leadership conferences that promote learning and community. What most impresses… Read more »

Why You Should Join Your Local Teaching Organization

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Owning your own studio can be a bit lonely.  Especially if your studio is small, and you don’t have other employees and aides with whom you interact regularly.  But being a studio owner doesn’t need to be isolating.  There are many professional organizations out there that can provide opportunities for comraderie and collaboration and the reasons… Read more »

The Importance of Performances

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Two common struggles of teachers/studio owners are motivating students and keeping students long-term.   These are, of course, related to each other.  A student who isn’t motivated to practice his instrument probably isn’t enjoying the experience and isn’t progressing, and it’s likely that it won’t be long before his family feels the investment is a waste of money and… Read more »

Using the Internet: Part 2-Communicating with your Clients

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A few months ago I wrote a blog post about ways to communicate with your customers.  I will now focus on specific ways the Internet alone makes contact with our clients simple and effective.  I firmly believe that keeping the lines of communication with our business contacts open not only results in a long-term relationship with our customers… Read more »