How to Attract Publicity Opportunities

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Last week I received a nice surprise in my email inbox: an invitation to have my studio featured on a local news program. Of course I accepted this invitation, and the interview and filming took place this past weekend. I’m thrilled that my business is getting such nice exposure…and the price is pretty nice, too:… Read more »

Too Much of a Good Thing

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Problem This year I am celebrating 10 years of being a music studio business owner. In 2002, I opened my studio and had 17 students within the first year. I now carry a load of about 40 private students. My dilemma is that I am completely full, teaching six days per week, but just a… Read more »

Maximizing Your Studio’s Earning Potential

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One of the challenges in scheduling piano lessons is that most of my clients are school aged children.  This means that by the time a student gets out of school and over to my home studio it is typically 4:00.  Most school aged children–especially the younger ones I tend to work with–are at their best… Read more »

Business Cards are Old School…But They Work

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When I first opened my studio, I skipped many of the traditional marketing techniques — newspaper ads, direct mail, fliers around town. Instead, I turned to technology (website, Facebook and Twitter) and relied heavily on word of mouth. However, there was one old school method that I did utilize, and still swear by to this… Read more »

Innovative Advertising

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Last week I took an online training course to become a certified teacher of a new music program at my studio.  A great deal of time was spent on marketing, and teachers from all over weighed in and gave fantastic, orginal ideas that have helped them grow their studio effectively.  Here’s a few ideas I… Read more »

Marketing Your Studio in a Bad Economy

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At one of my recent teaching association meetings, we discussed how even studio owners and music teachers are feeling the affects of the bad economy.  As families tighten their belts a bit more and look for ways to lower their budget, some of their children’s extra curricular activities are seen as unnecessary luxuries.  Use some… Read more »

Summer at the Studio

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I used to panic when summer hit.  My students all assumed they had the summer off from piano lessons (as that was typical practice where I lived).  While a few students were still interested in taking lessons during the summer, the drastic drop in income always took some adjusting and required me to budget throughout… Read more »

Studio Report Time

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When I wrap up another year of lessons, I always like to send out a studio report to my current students, and post a link to it on my website and studio Facebook page for prospective students to see. I do this for many reasons. At the end of the year, some students are feeling… Read more »

Decreasing Student Turnover

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One of my goals as a piano teacher–and probably one of the goals of many teachers and studio owners out there–is to avoid student turnover.  I understand that many students who quit piano at a young age will go on to have regrets as adults for not sticking with music lessons longer, which I find… Read more »