Volunteers to Make Your Program Thrive

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I recently came upon an article entitled 10 Tips for Engaging a Volunteer Community. The article piqued my interest and led me to Jeffery Cufaude’s blog. Here is a quick summary of his work; Jeffrey Cufaude is an architect of ideas …custom-designing keynotes, workshops, and leadership conferences that promote learning and community. What most impresses… Read more »

Why You Should Join Your Local Teaching Organization

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Owning your own studio can be a bit lonely.  Especially if your studio is small, and you don’t have other employees and aides with whom you interact regularly.  But being a studio owner doesn’t need to be isolating.  There are many professional organizations out there that can provide opportunities for comraderie and collaboration and the reasons… Read more »

The Importance of Performances

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Two common struggles of teachers/studio owners are motivating students and keeping students long-term.   These are, of course, related to each other.  A student who isn’t motivated to practice his instrument probably isn’t enjoying the experience and isn’t progressing, and it’s likely that it won’t be long before his family feels the investment is a waste of money and… Read more »

Using the Internet: Part 2-Communicating with your Clients

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A few months ago I wrote a blog post about ways to communicate with your customers.  I will now focus on specific ways the Internet alone makes contact with our clients simple and effective.  I firmly believe that keeping the lines of communication with our business contacts open not only results in a long-term relationship with our customers… Read more »

Using the Internet: Part 1-Marketing Your Business

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Most readers of this blog–like me–have probably gone to a lot of trouble to advertise your studio.  When I first moved to Wisconsin, I paid for a huge ad in the paper, stuffed mailboxes with coupons, and hung flyers at every business in town that allowed them.  No one called.  After a few months of this, I put… Read more »

Why My Studio’s Phone Stopped Ringing

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Last spring as I made the decision to double the size of my studio, I displayed our phone number prominently on our website’s header and throughout the site. It worked wonders, because all of the sudden I was flooded with calls from prospective students and parents. However, I continued to receive a generous amount of… Read more »

Using Online Affiliate Programs

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I am constantly looking for ways to generate income while providing excellent service. This year I plan to offer “one stop shopping” for my students on my web site. I am exploring several affiliate programs that will allow me to earn income based on their purchases.

Today Began with Preparation, Pain, and Help

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While talking with a friend this weekend, I was asked to give my job description.  Hmmm… where to start? We as teachers and business owners not only manage, promote, and create our studios… we fulfill a job description so extensive, anyone would be amazed. Are you a planner?  Then you are the events, lesson, &… Read more »

Offsetting Studio Owner Costs

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I think the fall is probably an expensive time for most studio owners across the board as we prepare to head into another year of teaching… Here’s what my business records show for this month: Membership renewal in my national, state, and local teachers’ associations: $135 Ad in the local paper: $45 Ad in local… Read more »

Keep the Studio Traffic Flowing

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One of the biggest challenges that any studio faces is keeping a steady flow of traffic coming through the door from week to week. Sure, on paper the schedule is full; but when you factor in illness, vacations, and extracurricular activities, often that schedule ends up with gaping holes in it. I’ve been dealing with… Read more »