Size Matters!

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Although your studio may be based on furthering artistic pursuits, a studio is a business, and a good part of its success depends on being realistic about this.  I taught and helped manage one music school where the board of directors hired an orchestra conductor with fundraising expertise as the school’s director.  Unfortunately, she’d had… Read more »

Whose Side Are You On?

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How does your studio stack up against the schools around you?  Do you try to match up with schools,  or to contrast with them?   A studio is a kind of school, so it’s natural to make the comparison. While many studios probably don’t make a deliberate decision about it, some feel they are taken… Read more »

Testing the effectiveness of Facebook

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Last blog entry I discussed how I communicate with clients, faculty, and staff at my music school, Brooklyn Music Factory. This entry is going to be a follow up pointing out what seems to have worked and what seems to have failed for us. Assessing regularly your system of communication and outreach is vital, I… Read more »

Food for Thought — Quotes for the Studio

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Sometimes a studio, its teachers, students, and visitors, could use some food for thought, some inspiration.  In this article you might find some material to pass along to a teacher or some students, or even a quote to post on your bulletin board. Nearly 20 years ago, a grateful student gave me Ernst Bacon’s book… Read more »

Grow Your Studio, part 3 — In Touch with Teachers

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Grow your studio by building a team — keep in touch with your teachers!  Teachers are the heart of your studio; you want them engaged and happy.  After all, they are the ones who bring their energy to the students. You may be a teacher yourself, but in your role as studio manager, you are… Read more »

How do we connect with our clients more efficiently?

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Lately I have become obsessed with social media and how I can use it to better and more efficiently communicate with my clients. In my case, I run a music school in Brooklyn, NY (www.BrooklynMusicFactory.com) and so I am in regular communication with about 60 registered students and parents. Let’s review briefly the traditional ways… Read more »

Your studio as employer … or contractor?

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Running a teaching studio is a great service.  Collecting teachers, offering classes and lessons, coordinating schedules, events and policies — it makes total sense to organize it all as efficiently as possible. But it’s important to keep in mind how you decide to organize it all.  There are others who want to know, namely, the… Read more »

studio-wide events, a win-win

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Think about distinguishing your studio from others by providing services that individual teachers can’t offer by themselves.  Even if your teachers are basically renting teaching space from you, everyone can benefit from a few coordinated events. Such events can help make students feel that they are part of something bigger than just taking lessons from… Read more »

jumpstart your studio this spring

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As a studio owner, it pays to be “mindful of your business investment.” As a teacher & business owner, I always knew when spring arrived; it seemed students, well, were a tiny bit less interested in practicing and more involved in finding things to do outdoors. How can you help teachers manage this issue? Missed… Read more »

6 Tips for Studio Teacher Assessment

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As you know, quality in your studio depends a lot on the quality of your teachers. One way your studio can rise above the competition: Provide a positive and successful environment for your instructors – help them do their best on your behalf. It’s a fact: Word of mouth referral goes a long way towards… Read more »