Written by & under Marketing, Program Development, teaching.

Does your studio have a Facebook page? It seems as though nearly every business these days has one. When I am checking out different businesses — whether it’s a summer camp I want to enroll my daughter in or a new coffee shop in town — I often check out the business’ Facebook page. Checking out a Facebook page helps me get a real “feel” for a place or activity to know whether or not it’s something I want to invest my time and money in. When choosing an activity or camp for my daughter, I can often tell by the Facebook page if the business is active and thriving by whether or not they are posting events, photos and information.

What does your studio’s Facebook page say about your studio? Are you letting your community know that you are an active studio with a lot to offer? Remember that maintaining a Facebook page doesn’t cost a thing!  Free advertising!

Here are some suggestions for things to post on your studio’s Facebook page.

1. Studio Happenings: Be sure to post reminders about events, recitals, workshops, or whatever else is going on in your studio! This is helpful for current students who may need the reminders, and it also helps potential customers know that you are busy and active and provide lots of opportunities for students.

2. Tips and Encouragement: I teach piano, and I know that it is not uncommon for students to get in a practicing “rut” or to ask their parents to quit lessons. Having a Facebook page allows me to encourage parents by providing them with helpful tips during times when things might be getting a bit tough at home. I often link up to articles from scholarly publications about the benefits of music lessons, reminding them just how important it is to stay committed.

3. Studio Newsletters: Do you write a studio newsletter? Be sure to link up a copy on your Facebook page for current and potential customers!

4. Memes: Photo memes can bring a smile to the faces of your followers!

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5. Photographs: Be sure to take pictures at your recitals, music camps, workshops and other events so that you can share them on your Facebook page! Do be sensitive to the fact that not everyone will want their child’s picture out there on the Web, and ask the permission of the parents before posting anything. Tagging pictures is an especially helpful (and free!) way to generate interest in your studio. I recently finished a week-long summer camp, and posted photos at the end of each day, tagging individual students. When I tagged them, their friends and family were also able to see the photos, and I have already had several inquiries about fall piano lessons through the photo comments!