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Business Development Tag

09 Jan

Studio Field Trip

by cconrad
in Marketing, Performance, Program Development, teacher resourses, Teaching
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Conductors003Have you ever done a field trip with your studio? I’m attempting one — sort of.

Each year, our local symphony holds a children’s symphony — a free, interactive performance that plays lots of kid-friendly songs…and lasts under an hour.

While I’m not exactly organizing and transporting the 30 students in my studio to the event (I can barely keep track of my own two kids), I am encouraging everyone to attend and providing supplementary material at music classes and for parents. Here’s what I’m doing for students enrolled in piano lessons at my studio:

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09 Nov

A Recital for Charity

by cconrad
in Marketing, Performance, Program Development, teacher resourses
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charityThis month, I did something at my studio that I’ve never done before — I used my studio to raise money for a local charity.

We have a very beloved charity in our area that works with children with disabilities. Each summer, they host a camp for children undergoing cancer treatment, and invite those children and their families to spend a week in the mountains enjoying outdoor activities, musical therapy and fellowship with one another.

To make this recital unique and also get my students excited about the opportunity, I kept my expectations simple and let them have control. I gave them the option to play between one and five songs of their choice, and called the recital a “Play-a-thon”. Pieces didn’t have to be memorized, and they could be any pieces that they have learned in their time with me. Students LOVED this freedom, and even though we had a few random Christmas pieces thrown in the mix, it was fun for me to learn the pieces that they consider all-time favorites.

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09 Oct

The Power of Your Event Schedule

by cconrad
in Marketing, Performance, Program Development
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When potential and curreclassnt customers visit your studio website, they should be able to tell that you are an active studio with plenty of events designed to motivate and inspire.

When students are working towards events, they are motivated to practice, listen and focus, making for a group that progresses well and is easier to work with.

When potential clients see everything going on at your studio, they want to be a part of it!

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09 Sep

Minimizing Early Dropouts

by cconrad
in Finances, Marketing, Policies and Procedures, Program Development
Comments

quitterYou can pick out the family within a few minutes of conversation — the kind who tells you they’re looking to “give piano/violin/dance/etc. a try”. They don’t give the impression of being overly-committed, and within a few months — when repertoire starts to become more challenging or when the exciting “newness” wears off, the student lose interests and asks to quit, which his parents are all to ready to let him do. You cringe when this happens, thinking of the spot he has taken up while students on your wait list have likely found other teachers in the meantime.

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09 Aug

Affordable Marketing in Your Community

by cconrad
in Marketing
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marketingWith families returning home from summer vacations and gearing up-for-back-to-school, it’s important that your studio’s name and information is out in the community so that you have new students enrolling this fall. Even if you don’t have a huge advertising budget, there are creative ways to become a community presence that will cost you little to nothing.

Here’s a few affordable — and even free — ideas from my experience and observations of other successful studios in my community:

  • Sample Classes – I teach group piano classes, so during the first week of August, I set up shop at the community room of my local library and offer sample classes. I have my studio policy and registration forms to send home with families and provide a special discount offer for families who enroll within a week of attending a sample class. A friend of mine who teaches Music Together classes does her sample classes at the local Children’s Museum, who advertise them for her free of charge, since they enjoy having a musical activity to offer museum visitors.
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