When potential and curre
nt customers visit your studio website, they should be able to tell that you are an active studio with plenty of events designed to motivate and inspire.
When students are working towards events, they are motivated to practice, listen and focus, making for a group that progresses well and is easier to work with.
When potential clients see everything going on at your studio, they want to be a part of it!
You can pick out the family within a few minutes of conversation — the kind who tells you they’re looking to “give piano/violin/dance/etc. a try”. They don’t give the impression of being overly-committed, and within a few months — when repertoire starts to become more challenging or when the exciting “newness” wears off, the student lose interests and asks to quit, which his parents are all to ready to let him do. You cringe when this happens, thinking of the spot he has taken up while students on your wait list have likely found other teachers in the meantime.
I’m on maternity leave this summer, so my studio is currently closed and I’m not teaching students. However, I’m still running my resource website for music teachers and therapists as well as doing lots of planning for the fall session, so that in combination with a brand new baby means I have to be super productive when actually have a few minutes to devote to my work.
Luckily, I have a few tricks and tips that I rely on when it’s time to get into gear, and since I know that running a studio involves lots of administrative work, I thought I’d share some with you.
How do you determine if you are meeting the needs of your customers? Periodically, I have created surveys for my students to evaluate my teaching and my studio programs. In the past, I have used the MTNA (Music Teachers National Association) assessment tools and have also developed custom surveys. I have usually handed out hard copies of assessments and it has been a very valuable tool. This is the first year I have used an online survey, though they have been around awhile!
Survey Monkey is an excellent option for creating an online survey. Sign up is easy and available through a Google or Facebook account if you prefer. Most importantly it is free! However, one drawback is that a free account only allows a total of ten questions. I did have to scale back on questions, but a shorter survey may be more likely to get filled out. If you want more questions and more services, you can upgrade your account for a monthly fee.
Festival, exam and competition season is upon us. How do you prepare your students for these events? I take this part of my teaching very seriously, mostly because I had a negative experience at a music exam as a student myself. My first piano teacher registered me for a piano exam and I had absolutely no idea what to expect, was not coached on any of the components of the exam, and left feeling like a failure. Luckily, I did not lose my drive for music and instead found a much more competent teacher who took the time to make sure I was prepared. What I learned from her was invaluable to me as both a performer and teacher. Most of this is common sense, but I would like to share some of my ideas.