What Are You Offering At Your Studio?

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Summer is the time when many families begin to consider what activities they will be enrolling their children in for the fall. Potential clients will be calling and e-mailing, checking out your website, and asking for word-of-mouth referrals.   Now is the time you’ll want to make sure that you are communicating to families what… Read more »

How to Raise Your Teaching Salary

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So often, when talking to my music teacher colleagues, we lament how difficult it is to make a living as a music teacher. Teaching during after school hours each week day limits our working hours, and you can’t raise your rates every single year without driving yourself out of business! So how do we as… Read more »

Giving Back With Your Studio

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Each December, I like for my students to participate in some type of performance for charity. This year, we held our second annual “Piano Play-a-thon“, where students put together a program of up to five minutes, solicited sponsors to donate money to a local organization, and performed their pieces at a casual recital. This year,… Read more »

Above and Beyond: Offering More Than Lessons

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As a piano teacher, the bulk of my job is offering weekly lessons to my students. But if I stopped at that, I wouldn’t be setting my studio apart in my community or creating a wholistic learning experience for students of my studio. Yes, learning technique, repertoire and theory on a weekly basis is of… Read more »

Summertime Advertising

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You’ve finished your last lessons of the school year, thrown together a final recital and are ready to take a breather from all things studio-related. Rest and rejuvenation are important for studio owners, but don’t put your studio work on the shelf for too long — summer is a great time for advertisement and provides… Read more »

Marketing Tool Review: Mail Chimp

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  I have been meaning to start a newsletter for my studio, because it’s a great way to stay connected and give information. Also- it makes you look extra professional. I sampled a few programs, including some paid ones, but I ended up going with Mail Chimp. Mail Chimp is free if you send less… Read more »

Getting Through the Winter Lull

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Is it just me, or do students seriously start lacking some motivation during the winter months? The “newness” of the year has worn off, holiday recitals are behind them, and the end-of-the-year spring recital is too far in the distance to really care much. It’s frustrating for teachers. So how do we as studio owners… Read more »

Studio Field Trip

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Have you ever done a field trip with your studio? I’m attempting one — sort of. Each year, our local symphony holds a children’s symphony — a free, interactive performance that plays lots of kid-friendly songs…and lasts under an hour. While I’m not exactly organizing and transporting the 30 students in my studio to the… Read more »

The Power of Your Event Schedule

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When potential and current customers visit your studio website, they should be able to tell that you are an active studio with plenty of events designed to motivate and inspire. When students are working towards events, they are motivated to practice, listen and focus, making for a group that progresses well and is easier to… Read more »

Minimizing Early Dropouts

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You can pick out the family within a few minutes of conversation — the kind who tells you they’re looking to “give piano/violin/dance/etc. a try”. They don’t give the impression of being overly-committed, and within a few months — when repertoire starts to become more challenging or when the exciting “newness” wears off, the student… Read more »